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So, picture this: you’ve got this shiny new website, sleek as a sports car, but when you hit the digital highway, it’s like cruising in first gear. What’s the deal? Let’s pump the brakes and break it down. Web Design: The Visual Detailer Think of web design like taking your car to a detailer. They’re […]
Discover How PunchDrunk Digital Transforms Productivity With Strategy Rest Days PunchDrunk Digital’s managing partner, Steve Blanshan, is an avid long-distance runner. I know, he’s crazy. Part of his obsession with running includes reading blogs, posts, and books written by other long-distance runners that share his obsession with lacing up a pair of running shoes. Recently […]
This April PunchDrunk Founders Steve & Marcy Blanshan will be connecting with rural broadband providers and electric utilities as they have been invited to be guest speakers at the annual StoryConnect Conference. This year the conference will be held in Hood River, Oregon with an extensive agenda that covers the ever-popular topic of how to […]
Google is leading the way in online search with its new development, Google SGE (Search Generative Experience). Understanding the importance of Google SGE is crucial for businesses to stay ahead in the digital world. What is Google SGE? Google SGE marks a monumental shift in the landscape of search technology. In its Beta phase, SGE […]
The Consumer Electronics Show (CES) is the Mecca of innovation and this year, PunchDrunk Digital had the privilege of being on the front lines at CES 2024 in Las Vegas. Our team was on the ground to witness the unveiling of cutting-edge technologies and futuristic gadgets that are set to redefine the digital landscape. Join […]
Introduction: The clock is ticking, and the deadline for the GA4 transition is fast approaching. If you haven’t started preparing for the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), now is the time to act. Migrating your website to GA4 is crucial as UA will cease reporting data after the deadline. This […]
Introduction Search engine optimization (SEO) is a constantly changing environment, and one of the most significant aspects of SEO continues to be backlinks. However, the value and role of backlinks have shifted over time. While they were once an indispensable part of SEO, their significance has waned due to changes in search engine algorithms, especially […]
I recently have started riding a motorcycle (please don’t tell my mom). And as a new rider I am being inundated with all new web content to read and enjoy, from best helmets to worst crashes to the inevitable Harley vs. Indian feud. One article that recently caught my attention was discussing lane splitting, the […]
If you’re a digital marketer or a business owner who markets in the digital space, then you are surely familiar with Google Analytics. In fact, it’s probably one of your go-to tools when analyzing your website’s traffic and helping to identify trends in how users engage with your website. But, did you know that a big […]
Most brands spend millions on TV ads, billboards, and other traditional media to build awareness. But you don’t need this expensive, standard marketing model. You already have the channel of social media to create online awareness easily. Social media isn’t just about posting pictures of your weekend. It’s also about sharing content that is engaging, […]
Let’s say you own a sushi restaurant in Orange County, California, and you are ready to welcome new customers. Would you target your market to the whole United States? No, because a sushi lover from New York is less likely to drive to California for your restaurant. However, if you gear your marketing toward people […]
Having the best product or service in the market is the first step towards business growth. You can attract and keep customers when you’re selling innovative and high-quality products or services. But how will you let the world know that you have a product in the market? You advertise them. Before the internet, businesses […]
What’s It Like To Work In Digital Marketing? Every now and then PunchDrunk Digital receives an email from a college student working their way through an advertising or marketing degree. These emails usually contain a list of questions their professor has assigned them with the intention of reaching out to advertising agencies for answers. […]
PunchDrunk Digital wants to give a big shout-out to one of our advertising agencies who have an incredible podcast titled “Two Marketing Moms”. These two women have over 50+ years of marketing experience and listeners can learn about the struggles, the fails, and the wins while they balance being a boss, homelife, and being a […]
Are you struggling to convert web traffic into paying customers? Even though your website may be optimized for mobile and well-designed, it may not be convincing people to leave their contact information or make a purchase. This is where landing pages come in. Landing pages are uniquely crafted in order to make a sale. Through […]
PunchDrunk Digital is proud to announce winning the Technology Innovator Award for Best Digital Marketing Agency in 2020. PunchDrunk Digital was chosen among over 75 different advertising agency applicants for their commitment to ad tech growth and implementation of advanced tracking software that allowed the enhancement of digital data collection and campaign optimization. “We are […]
Content marketing is essential for your business. It is the number one way businesses attract more traffic to their site. Did you know that website traffic is highest for those leading in the content marketing game? Content marketing is important for your overall growth, social media strategy, and search engine optimization. With so much opportunity for content marketing, how […]
Americans are exposed to an average of 6,000 advertisements every single day. Does that make you wonder how your brand marketing will be able to make a splash? You aren’t alone in your worry at the over-saturation of digital ads consumers experience daily. The good news is that there are ways to make your marketing tactics speak […]
Content Marketing is one of those phrases that many would argue has been overused in recent times. Any business owner needs to understand what it is and why it matters. This guide will help you learn about content marketing and explain why the tactic should be part of your strategy. What is Content Marketing? Content […]
Have you ever wanted to follow your website visitors after they leave your site? Or to tailor your Facebook ads so they target your ideal customer, every time? How about tracking your visitors’ activity so you can see what links they click on, and what parts of your site they spend the most time on? If this sounds […]
Alright, let’s talk statistics. Time and time again, research has found that 20% of new businesses fail in the first year, 45% are toast after five years, and 65% are out of the game after ten years. Why does this happen? We all know that in order to thrive, you need to make money, which means that […]
In this article, we will highlight a few of the key differences between Next Generation Behavioral Targeting (Next Gen BT) and Google’s digital display platform known as Google Ads. Where Your Ads Appear – Delivery Google ads by the very nature of their name, only appear within Google’s network and though this is an extremely […]
The internet has more than 5 billion users. That means more than half of the world’s population uses the internet daily. Without a doubt, the internet is the undisputed champion for reaching more potential customers. That is why companies work hard to get their websites up and running. But a lot more is involved when entering the […]
Guess who made it to Expertise’s top ten best digital marketing agencies for this year? Yep — yours truly, PunchDrunk. Expertise, the famous California-based market research agency, conducted a thorough review of the 20 best digital marketing agencies in the US, and selected its winning ten. And we were among them! Cue huge cheers from across […]
Compared to SEO, PPC produces traffic through paid advertising. That doesn’t make it better or worse than SEO, it just offers a different strategy to find your core market. PPC is different because you can market to a wider audience. You can market to more people who may find your website through an organic search. But what […]
Any time your ads are hit with discrepancies, it’s usually because of mismatched data between the publisher and advertiser. But, unfortunately, the issue can run even deeper than that. Measuring the number of impressions is more complicated than just using a formula to collect your data. It takes several different factors like website […]
Digital marketing is everywhere these days. From popular social media accounts to sponsored ads on search engine results pages, there’s hardly anything you can do online without seeing some form of advertisement. That said, as a business, if you’re not taking advantage of this shift in the marketing industry, you’re missing out on a majority […]
Next Generation Behavioral Targeting (Next Gen BT) Show ads to consumers when they’re most likely to convert with PunchDrunk’s Next Generation Behavioral Targeting. Traditional behavioral marketing involves scraping web-use data, analyzing it, and making predictions based on previous purchases. Although it gives businesses more to work with than no information at all, the process isn’t […]
With Google’s announcement to ditch the long-beloved cookie a.k.a. targeting pixel, many digital advertisers are scrambling to reevaluate their brand’s digital strategy. How will we target our best customers or potential new customers when we lose insight into their online behaviors? Fret not Captain Digital Marketer, PunchDrunk Digital has you covered. There are multiple proven […]
The Triller Take-Over Just read an interesting article about a new (at least to me) social platform that many believe will take the majority of American TikTokers. It’s called Triller.( https://triller.co/) Odds are only old and uncool people like me aren’t familiar with Triller as it’s been around since 2015 with investors like Snoop Dogg […]
A lot of times when we think “digital marketing” our advertising brains quickly go to banner ads and search results. But a great addition to a digital marketing strategy is video. With over 500 million hours of video watched daily, finding the right person to see your video ad has never been easier. You can […]
Digital marketing is the here, the now, and the future of a successful marketing strategy. It uses the online age to its advantage, offering many different ways to generate leads and gain new clientele. As such, there are many different trends that companies are finding success with. Seeing as how the marketing industry is a […]
You often hear about ad blindness and how a lot of people don’t click on paid results. But the fact is, nearly 50 percent of searchers click on PPC ads. Those clicks cost money though. Isn’t it better to get your traffic for free from organic listings? Natural search might be cheaper but if you approach […]
As a marketer and business owner, you know that there are countless ways to market your business. You need to get creative to find new and exciting ways to reach potential customers. One of the most exciting possibilities to promote yourself is Waze advertising. Yes, Waze. You know, that maps app that everyone uses to […]
Online gaming is an activity that every generation can participate in—it’s not just for kids! Here, we explain how adults participate in online game playing. When you initially hear that 70% of college students state that they play video games on a fairly regular basis, you may be quick to dismiss this percentage as fake. But it’s […]
Are you looking for examples of how digital advertising and traditional media have worked together? Here are campaigns that saw great success and ROI. As digital marketing tech grows and grows, traditional marketing is getting further left behind. However, it’s proven that marketers massively undervalue the impact of traditional media channels. For example, you may think […]
When it comes to SEO, what’s the difference between organic SEO services and local ones? We discuss the organic vs. local SEO debate here. Websites listed on the first page of Google search results get more than 90 percent of the clicks. Getting your pages ranked near the top of the results is critical for both local […]
I was in sixth grade when I was introduced to the concept of personal profiles. Life’s first attempt to get me to ask myself, “Who am I?”. My teacher passed out a sheet with four different animals on it, a lion, an otter, a dog, and a beaver. You then had to rank the characteristics […]
What is a Millennial exactly? Though there is some controversy as to the exact range of years that classify Millennials, it’s typically accepted that a Millennial was born between 1982-1996. This means that a huge chunk of them are in their thirties now. Regardless of your opinion on this interesting generation (and there are a […]
Taking Out The Trash. In today’s digital advertising arena, we can reach any audience segment, behavioral target, or geo location we want. There are a plethora of bells and whistles and shiny tactics to choose from. Advertisers go to great lengths to make sure they’re hitting the right target, on the right platforms, at the […]
Ready Player One. I will never forget the moment I unwrapped my Atari and then played Centipede, Pitfall, and Frogger until my hand cramped and my fingers were molded into the infamous joystick claw. From there my love of video games germinated, soon came NES and the endless hours of Super Mario Bros., The Legend […]
I remember, just 5 or 6 years ago, when the Google Analytics dashboard housed only a handful of options to track and monitor a site. But boy has it grown in the last few years. Making this dashboard one of the more confusing to read and analyze for both business owners and advertising agencies alike. […]
FREE! The other four-letter F word that gets everyone’s attention. Here at the WORLD FAMOUS PunchDrunk Digital Ad Agency we love FREE and unlike your stinky older sister, we LOVE to share. So, here’s a quick list of 13 of the best online goodies that you can get without spending a dollar. #1 Google Trends […]
Call, Email, or Text? The communication choices abound. Add social touch points in the mix and you really have a mess. We at the WORLD FAMOUS PunchDrunk Digital Ad Agency even add another layer of complexity because the majority of our team works in a virtual environment (fancy words for Work From Home… cue Fifth […]
Change encompasses our daily lives, from moment to moment we encounter change and are forced to adapt to surroundings that we have little to no control over. It’s been a factor of our biological existence since the moment of birth and will continue alongside us until the end. Perhaps change in never more present than […]
As a child of the 80’s my collection of favorite Saturday morning cartoons is quite extensive. ThunderCats, He-Man, Transformers, Scooby-Doo, Care-Bears, Smurfs and their underwater cousins the often forgotten Snorks. The list could go on and on from the fuzzy feel-goods of Gummi Bears to the more adventure themed Voltron, as a father of four […]
My first days as an intern at PunchDrunk has really opened my eyes to a new world and gave me insight to a new career path. I have learned and obtained a remarkable amount of skills in just a few weeks of working with them. For example, dealing with SEO, PPC, and Display advertising. Not […]
