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I was in sixth grade when I was introduced to the concept of personal profiles. Life’s first attempt to get me to ask myself, “Who am I?”. My teacher passed out a sheet with four different animals on it, a lion, an otter, a dog, and a beaver. You then had to rank the characteristics […]
What is a Millennial exactly? Though there is some controversy as to the exact range of years that classify Millennials, it’s typically accepted that a Millennial was born between 1982-1996. This means that a huge chunk of them are in their thirties now. Regardless of your opinion on this interesting generation (and there are a […]
Taking Out The Trash. In today’s digital advertising arena, we can reach any audience segment, behavioral target, or geo location we want. There are a plethora of bells and whistles and shiny tactics to choose from. Advertisers go to great lengths to make sure they’re hitting the right target, on the right platforms, at the […]
Ready Player One. I will never forget the moment I unwrapped my Atari and then played Centipede, Pitfall, and Frogger until my hand cramped and my fingers were molded into the infamous joystick claw. From there my love of video games germinated, soon came NES and the endless hours of Super Mario Bros., The Legend […]