What Business Owners Need To Know About Digital Marketing

July 19, 2021

Digital Marketing For Business Owners


Having the best product or service in the market is the first step towards business growth. You can attract and keep customers when you’re selling innovative and high-quality products or services. But how will you let the world know that you have a product in the market? You advertise them.

Before the internet, businesses would advertise their products through word of mouth or by using traditional advertising. While the traditional method can still work, they are incredibly expensive. Imagine how much it would cost you to advertise in newspapers, magazines, or television — hundreds or thousands of dollars!

Today, businesses are provided with A LOT of tools that they can use to reach out to their target market. And we’re not just talking about one geographical location. With digital marketing, you can reach out to clients globally. Compared to traditional media, digital marketing is also not expensive. So whether you are a startup or already an established business, you need to learn the importance of digital marketing. Better yet, consider hiring digital marketing experts who can help you. These professionals know digital marketing like the back of their hands — and they can help you drive more traffic to your website, increase your conversions, and ultimately help you achieve a competitive advantage.

Learn About SEO

SEO or search engine optimization is the process of optimizing your web pages for Google. With SEO, you’ll need to know the keywords your customers are using when they look for certain products or services in Google.

The keywords are words or phrases that a user types in the Google search bar. For example, if they’re looking for a restaurant in New York, they may type in “best restaurants in New York.” If you have a restaurant in the state, you need to optimize or create content with the keywords “best restaurant in New York.” If your webpages are optimized and the user types in the keyword, your website would appear in the search engine results pages. As a result, you can create more awareness for your brand. It can drive traffic to your website and can eventually help you improve your conversions.

If you’re still new to SEO, we recommend that you hire a digital marketing agency for assistance. This is because SEO is more than just optimizing web pages; other factors also need to be considered, like other ways to drive traffic. Digital marketing agencies know how to do this as they have been doing it for years. They know what kind of strategies will work for your business. Simply communicate with them what your business objectives are — and they can help you implement marketing strategies that can help you achieve your business goals.

Content Can Attract and Keep Customers

Capturing a user’s interest is one of the goals of content marketing. This is how you can establish trust and create more awareness for your brand. When done correctly, content marketing can also make you an industry expert. And remember, customers like to buy products and services from brands that they trust.

To become successful with content marketing, you need to create informative, relevant, and high-quality content. Remember, you’re not just writing for your customers too but also for search engines. Content marketing can help you get better rankings in the search engine results and help you gain more leads.

Create content with your target audience in mind. Who are they? How will they benefit from your content? It would also help create content for a buyer’s journey, from creating awareness for your brand and content for those already using your product or services.

When creating content, make sure also to use CTA or call to action to get a user to do something. One example of a call-to-action is “Buy Now” or “Sign Up Now.” CTAs can help you get more leads and also generate more revenue.

Remember, there are many types of content, not just articles or blog posts. You can also create infographics, videos, ebooks, white papers, etc. Just make sure that the content can benefit the users. Keep in mind to also be very consistent with publishing relevant and high-quality content to your website. Rest assured, it can help boost your SEO efforts.

Don’t Forget to Measure Your Marketing

Creating and implementing a marketing strategy is one thing; measuring their performance is another. The only way you can know whether your efforts are paying off is by having key performance metrics. Your KPIs must align with your goals; for example, you may want to measure the conversion rates if your goal is to generate revenue.

As soon as you know what works, improve your strategy even more. And try to change or alter strategies that don’t work. Don’t be afraid to also try other strategies. You don’t need to stick to one; try different strategies that may help you drive traffic and increase conversions. Better yet, get help from digital marketing agencies as they have experience with implementing and measuring performance.

Have a Mobile Version of your Site

Today, most users use their mobile phones to find information online and buy products or services. It’s for this reason why Google uses the mobile version of your website first for indexing and ranking. If you want to maximize your ranking, make sure that you have a mobile version. Ensure that your posts are also optimized on your mobile.

Work on Site Speed

If you want to keep customers and improve search rankings, ensure that your website loads fast. When it takes more than three seconds for your webpage to load, chances are you are going to use a customer. Users don’t really have time to wait for your website to load up. They will only move on to other websites.

Ensure that your site loads really fast. You may need to work on the technicalities of your website to help you maximize speed. Get help from professionals if you don’t know how to do this. Also, don’t forget to test your website speed, so you know whether your website loads or fast or not.

A few things you can do to improve site speed include deleting plugins that you never use and resizing your images. Don’t forget to use the PageSpeed tool to help you test your speed and understand what needs to be improved.

PPC Can Drive Traffic to your Website

With SEO, you can drive organic traffic to your site. When you use PPC, this means that you will be paying when a user clicks your ad. Think of it as buying visits for your site. One of the benefits of using PPC is that the user who clicks your ad is more likely to buy from you. They are the type of people that actually search for similar products and services that you’re selling, which means that they can drive immediate results.

PPC can help you generate high-quality traffic and can boost traffic almost dramatically. It’s also measurable and not dependent on Google algorithm updates. For PPC to work, you only need to create attractive and effective ads. Don’t worry; you can always look at the data and see which ads are performing and which ads need to be altered or changed.

With PPC, it’s extremely targeted and also real-time. Moreover, you can also control how much to spend to set the maximum price for every click.

Do you want to know how PPC works? Then, consider speaking with a digital marketing agency to help you make an informed decision on what marketing strategies can help your business.

Utilize Social Media Marketing

Today, users would check for a business social media presence first before checking their website. They will more than likely trust you when you have a huge following on your social media platforms. So make sure that you are also active on social media. As much as possible, engage with your audience.  You can build trust when you communicate with your prospects and customers. Always address their concerns or reply to their comments when you can. Most importantly, ensure that you share your content on your social media platforms and encourage your audience to take action.

Contact PunchDrunk Digital

Do you need help with your digital marketing? Don’t hesitate to get in touch with us. Our team of experts has been helping both startups and established businesses for years. We are committed to providing only top-notch digital marketing services to all of our clients. Our goal is to help businesses of all sizes reach out to their target audience, create awareness for their brand, help them become industry leaders, and generate more revenue to grow their business.

Contact us today to talk about your business goals and what strategies would be beneficial for your business.