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Are you struggling to convert web traffic into paying customers? Even though your website may be optimized for mobile and well-designed, it may not be convincing people to leave their contact information or make a purchase. This is where landing pages come in. Landing pages are uniquely crafted in order to make a sale. Through […]
PunchDrunk Digital is proud to announce winning the Technology Innovator Award for Best Digital Marketing Agency in 2020. PunchDrunk Digital was chosen among over 75 different advertising agency applicants for their commitment to ad tech growth and implementation of advanced tracking software that allowed the enhancement of digital data collection and campaign optimization. “We are […]
Content marketing is essential for your business. It is the number one way businesses attract more traffic to their site. Did you know that website traffic is highest for those leading in the content marketing game? Content marketing is important for your overall growth, social media strategy, and search engine optimization. With so much opportunity for content marketing, how […]
Americans are exposed to an average of 6,000 advertisements every single day. Does that make you wonder how your brand marketing will be able to make a splash? You aren’t alone in your worry at the over-saturation of digital ads consumers experience daily. The good news is that there are ways to make your marketing tactics speak […]
Content Marketing is one of those phrases that many would argue has been overused in recent times. Any business owner needs to understand what it is and why it matters. This guide will help you learn about content marketing and explain why the tactic should be part of your strategy. What is Content Marketing? Content […]
Have you ever wanted to follow your website visitors after they leave your site? Or to tailor your Facebook ads so they target your ideal customer, every time? How about tracking your visitors’ activity so you can see what links they click on, and what parts of your site they spend the most time on? If this sounds […]
Alright, let’s talk statistics. Time and time again, research has found that 20% of new businesses fail in the first year, 45% are toast after five years, and 65% are out of the game after ten years. Why does this happen? We all know that in order to thrive, you need to make money, which means that […]
In this article, we will highlight a few of the key differences between Next Generation Behavioral Targeting (Next Gen BT) and Google’s digital display platform known as Google Ads. Where Your Ads Appear – Delivery Google ads by the very nature of their name, only appear within Google’s network and though this is an extremely […]
The internet has more than 5 billion users. That means more than half of the world’s population uses the internet daily. Without a doubt, the internet is the undisputed champion for reaching more potential customers. That is why companies work hard to get their websites up and running. But a lot more is involved when entering the […]
Guess who made it to Expertise’s top ten best digital marketing agencies for this year? Yep — yours truly, PunchDrunk. Expertise, the famous California-based market research agency, conducted a thorough review of the 20 best digital marketing agencies in the US, and selected its winning ten. And we were among them! Cue huge cheers from across […]
Compared to SEO, PPC produces traffic through paid advertising. That doesn’t make it better or worse than SEO, it just offers a different strategy to find your core market. PPC is different because you can market to a wider audience. You can market to more people who may find your website through an organic search. But what […]
Any time your ads are hit with discrepancies, it’s usually because of mismatched data between the publisher and advertiser. But, unfortunately, the issue can run even deeper than that. Measuring the number of impressions is more complicated than just using a formula to collect your data. It takes several different factors like website […]
Digital marketing is everywhere these days. From popular social media accounts to sponsored ads on search engine results pages, there’s hardly anything you can do online without seeing some form of advertisement. That said, as a business, if you’re not taking advantage of this shift in the marketing industry, you’re missing out on a majority […]
Next Generation Behavioral Targeting (Next Gen BT) Show ads to consumers when they’re most likely to convert with PunchDrunk’s Next Generation Behavioral Targeting. Traditional behavioral marketing involves scraping web-use data, analyzing it, and making predictions based on previous purchases. Although it gives businesses more to work with than no information at all, the process isn’t […]
With Google’s announcement to ditch the long-beloved cookie a.k.a. targeting pixel, many digital advertisers are scrambling to reevaluate their brand’s digital strategy. How will we target our best customers or potential new customers when we lose insight into their online behaviors? Fret not Captain Digital Marketer, PunchDrunk Digital has you covered. There are multiple proven […]
The Triller Take-Over Just read an interesting article about a new (at least to me) social platform that many believe will take the majority of American TikTokers. It’s called Triller.( https://triller.co/) Odds are only old and uncool people like me aren’t familiar with Triller as it’s been around since 2015 with investors like Snoop Dogg […]
A lot of times when we think “digital marketing” our advertising brains quickly go to banner ads and search results. But a great addition to a digital marketing strategy is video. With over 500 million hours of video watched daily, finding the right person to see your video ad has never been easier. You can […]
Digital marketing is the here, the now, and the future of a successful marketing strategy. It uses the online age to its advantage, offering many different ways to generate leads and gain new clientele. As such, there are many different trends that companies are finding success with. Seeing as how the marketing industry is a […]
You often hear about ad blindness and how a lot of people don’t click on paid results. But the fact is, nearly 50 percent of searchers click on PPC ads. Those clicks cost money though. Isn’t it better to get your traffic for free from organic listings? Natural search might be cheaper but if you approach […]
As a marketer and business owner, you know that there are countless ways to market your business. You need to get creative to find new and exciting ways to reach potential customers. One of the most exciting possibilities to promote yourself is Waze advertising. Yes, Waze. You know, that maps app that everyone uses to […]
