What is OTT advertising?
OTT stands for “over the top” and refers to the delivery of content via the internet, without the need for a traditional cable or satellite TV subscription. Some of the most popular streaming platforms include Netflix, Hulu, and Amazon Prime Video. With OTT advertising, you can place your ad on any of these streaming platforms and reach a wider audience than you would with traditional TV advertising.
Why use OTT advertising?
There are many benefits of using OTT advertising to reach your target audience. OTT advertising is more affordable than traditional TV advertising. You only need to pay for the ads that are actually seen by your target audience, rather than paying for airtime on a specific channel.
OTT advertising is also more effective than traditional TV advertising. You can use data from streaming platforms to target your ads to specific demographics, interests, and even zip codes. This ensures that your ad reaches the people who are most likely to be interested in your product or service.
OTT advertising is more flexible than traditional TV advertising. You can run your ad for a specific amount of time, or you can choose to have it play only during certain days or times. This allows you to control your budget and make sure that your ad reaches your target audience when they are most likely to be watching streaming content. Plus, with streaming TV, you can track how many people are watching your ad and where they’re watching it from. That way, you can see what’s working and adjust your campaign accordingly.
The difference between CTV and OTT
There is a lot of confusion out there about connected TV (CTV) and over-the-top (OTT) advertising. So let’s clear things up. CTV refers to any TV that is connected to the internet, whether it’s through a set-top box, game console, smart TV, or streaming device. OTT, on the other hand, is a type of video content that is streamed directly over the internet, without going through a traditional cable or satellite provider. Simply put, OTT refers to content, CTV refers to a specific device. Another thing to note is that although CTVs are among the most common ways of consuming OTT content; laptops, desktops, and mobiles also support OTT streaming but don’t fall under the CTV category.
AVOD vs. SVOD
There are two main types of OTT content: ad-supported video on demand (AVOD) and subscription video on demand (SVOD). AVOD platforms like YouTube and Pluto TV offer free, ad-supported content. SVOD platforms like Netflix and Amazon Prime Video require a monthly subscription fee but don’t include ads.
If you’re looking to place your ad on an OTT platform, it’s important to know the difference between AVOD and SVOD. With AVOD, you only need to pay for the ads that are actually seen by viewers. With SVOD, you pay a monthly fee regardless of how many people watch your ad.
How to get started with OTT advertising
For companies interested in using OTT advertising to reach their target audience, our digital marketing agency can help you with the few things you need to do to get started.
Identify a target audience
First, we will help you identify your ideal target audience. This will help you understand which streaming platforms they are using and what types of content they are spending time watching.
Create an ad
Next, we will help you create your TV optimized ad. You can choose to use video or images, and we will help you choose a call-to-action that encourages your target audience to take action.
Choose a streaming platform
Finally, we will help you choose a streaming platform to host your ad that best reflects your target audience’s preferences. Because there are many different streaming platforms out there, it’s important to choose one that is going to help you reach your advertising exposure goals.
Partnering with an OTT advertising company
Partnering with an experienced OTT advertising company like ours can help you take your TV advertising to the next level. At PunchDrunk Digital, we’ve worked on many successful OTT advertising campaigns and can help you create a campaign that is tailored to your specific needs.
If you’re interested in learning more about OTT advertising or how our digital marketing agency can help you create a successful campaign, contact us today. We’ll be happy to answer any of your questions.
Contact us today to schedule an OTT advertising consultation!
Great for Clients Who
- Who use broadcast/cable
- Have an impactful video
- Is more concerned with reach/frequency than clicks and CTR