Native Advertising

What is Native Advertising?

Native advertisements are a form of paid advertising tactics that blend your content into the appearance and function of the point of sale, whether it’s a website or app.

In many cases, you could be missing out on valuable opportunities to capture leads due to poor advertising practices. For example, if you’re running ads through Google, you’re targeting people who are already interested in the product; but if there is any overlap between the subjects that interest potential customers and your own blog posts, those people will never see your ads.

What is Native Content?

Marketing professionals use native advertising to promote content as an alternative to traditional marketing channels such as print, radio, and television commercials.

To make sure traffic clicks on the advertisements, they should appear native to the media format where they appear. Unlike banners or display ads, native ads don’t really look like ads, so they are less likely to disrupt the user’s interaction with the page. This is the key to a native advertising definition – They fit “natively” and seamlessly on the web page or app in which they’re placed.

What Are Some Native Advertising Benefits?

• Targets your best people with content, not ads
• Increase the readership of your website’s blogs
• Increase the readership of your news coverage
• Enhance your brand recognition and trust
• Unique messaging opportunities

Types of Native Advertising

Native ads can come in many come in many forms, including text, images, videos and more. In social media, it usually appears alongside editorial content and similar user-posted content. Native advertising formats are often discovered programmatically through machine learning methods that match an advertisement with a website publisher’s inventory based on relevance of publisher’s content and advertiser’s products or services.

When your potential customer reads an interesting piece on your site, they are more receptive to your message. If they like what they read, they might even share it with their friends. This word-of-mouth marketing is incredibly powerful because it instantly expands your reach and builds loyalty with customers.

A common example of native advertising you may be familiar with are the ads on social media platforms. On Instagram, for example—which uses native advertising that appears in your feed when you’re scrolling—you may not even notice a post is an ad unless it’s labeled as sponsored content.

Ready to Take Advantage of Native Advertising Benefits?

At PunchDrunk Digital, we have years of experience creating powerfully persuasive headlines, descriptive copy and high-resolution images for native advertising. We do this in a way that is seamless for the reader – They aren’t aware that they’re seeing an ad, but rather just reading a great piece of content from your brand. Contact us today to get more information on how our team can create visually appealing and useful content for your audience that is displayed in an interactive, non-invasive way.

Great for Clients

• Were featured in a great news story worth sharing
• Want to increase their word-of-mouth advertising
• Are okay sending people to other outlets rather than their own website
• Who have great blog/Infographic content
• Need to increase their website visits and engagement
• Know their audience