Social Media Marketing Campaigns
With a global audience at your fingertips, creating a strong social media campaign can be the turning point for your sales and profit margins! At PunchDrunk Digital, we encourage clients to explore a number of social platforms and think about how each platform could help your brand gain an audience differently from the others.
Creating a Social Strategy
Any solid social media campaign should start with collecting data, observing interactions, and developing a strategy. Our experienced social media marketing agency starts by getting to the core of your business and what the overall company goals are. We’ll learn more about what it is that your business offers and the values that are embedded in the company’s mission.
Competitor Analysis
A handy tip for evaluating an existing social media presence or brainstorming ideas for a new profile is to complete thorough competitor analysis. Your competitors’ social media presence can provide great insight into why social media is important for your business. What company pages inspire your business? What platforms do they use? What business pages offer the same thing you do, but have a much larger following? Rather than going after new and trendy social media strategies, our team focuses on proven tactics and creating engaging organic content.
Organic Social Media Campaigns
Although placement and strategy are crucial elements to any successful social media campaign, it is equally important to start with a solid foundation – Attention-worthy, original content! When creating your original branded content, keep in mind the following combination for a healthy content mix:
80% OF YOUR POSTS SHOULD INFORM, EDUCATE, OR ENTERTAIN YOUR AUDIENCE
20% CAN DIRECTLY PROMOTE YOUR BRAND
Sometimes creating original content on an ongoing basis can become too time-consuming to maintain. Don’t let your social media pages go inactive. Let the PunchDrunk social media marketing agency create content that keeps your audience coming back for more.
Paid Social Media Campaigns
With the perfect pairing of organic content and paid placement, your brand will be showcased to the right people at the right time, creating the perfect environment for nurturing relationships and converting leads into loyal customers.
Social Media Influencer Marketing
The concept of social media influencer marketing involves brands collaborating with online influencers to promote a product or service. It is not uncommon for brands to work with influencers simply to improve brand recognition as part of influencer marketing collaborations.
Tracking Social Media Campaigns
The work to make a campaign successful doesn’t end once you click post. In fact, the most important step to securing a loyal following is by compiling the data to evaluate which platforms, times of day and content types best resonate with your viewers.
With what you’ve learned from your first social media campaign, you’ll have better insight into your audience’s preferences and can optimize your content going forward. Our social media marketing agency can help you track and optimize your:
- Audience
- Reach
- Engagement Rates
- Click-Through-Rates
- Sales Leads
- ROI As It Relates to Social Campaigns
Social Media Marketing Agencies
As we mentioned previously, managing all that comes with social media campaigns can become a challenge to keep up with. Leave the footwork to our team of knowledgeable professionals and watch how your following multiplies! Our years of experience and dedication to putting clients’ needs first make us the top choice for boosting your social media presence.
Come join the crowd!
