As of January 2022, there are approximately 3.96 billion total social media users across all platforms.
If your business isn’t among the crowd, what does that say about your chances of being seen?
Truth is, the majority of organic inbound leads that convert to sales originate from social media interactions with the company or brand. Not to mention that the average time most adults spend using social media platforms each day is higher than ever at 95 minutes per day and climbing!
Although placement and strategy are crucial elements to any successful social media campaign, it is equally important to start with a solid foundation – Attention-worthy, original content! When creating your original branded content, keep in mind the following combination for a healthy content mix:
80% OF YOUR POSTS SHOULD INFORM, EDUCATE, OR ENTERTAIN YOUR AUDIENCE
20% CAN DIRECTLY PROMOTE YOUR BRAND
Sometimes creating original content on an ongoing basis can become too time-consuming to maintain. Don’t let your social media pages go inactive. Let the PunchDrunk social media marketing agency create content that keeps your audience coming back for more.
The work to make a campaign successful doesn’t end once you click post. In fact, the most important step to securing a loyal following is by compiling the data to evaluate which platforms, times of day and content types best resonate with your viewers.
With what you’ve learned from your first social media campaign, you’ll have better insight into your audience’s preferences and can optimize your content going forward. Our social media marketing agency can help you track and optimize your:
As we mentioned previously, managing all that comes with social media campaigns can become a challenge to keep up with. Leave the footwork to our team of knowledgeable professionals and watch how your following multiplies! Our years of experience and dedication to putting clients’ needs first make us the top choice for boosting your social media presence.
With the perfect pairing of organic content and paid placement, your brand will be showcased to the right people at the right time, creating the perfect environment for nurturing relationships and converting leads into loyal customers.
The concept of social media influencer marketing involves brands collaborating with online influencers to promote a product or service. It is not uncommon for brands to work with influencers simply to improve brand recognition as part of influencer marketing collaborations.