Capturing Leads with local search engine marketing and local search engine optimization

Leads are hard to come by, and obtaining qualified leads is even harder in an oversaturated marketplace. Stand out among the crowd with the help of professional search marketing strategies!

Creating a Search Strategy

When it comes to getting the most out of advertising opportunities offered by search engines, creating a solid strategy is at the forefront of our mission. Recent studies suggest that nearly 81 percent of consumers conduct online research and spend an average of 79 days researching products and services before making an informed purchase. Thus, consumers and your online audience more than likely have a high interest in purchasing goods and/or services. Whether your company goal is to increase revenue or generate awareness, a paid local search engine marketing campaign paired with organic local search engine optimization is your key to success.

Competitor Analysis

A good starting place when diving into a new search engine marketing campaign is to assess and evaluate your competition and their Google search results rank within various search results. What search terms do your competitors appear under? What position(s) within the search engine results page do their sites occupy? It can also be helpful to note whether those companies appear as paid ads or as organic search results.

Organic Search Engine Optimization Campaigns

With a strong organic search engine presence, your company will be able to reach people where they’re searching and give your business an edge over the competition. The benefits of having a robust organic SEO campaign include but are not limited to:

Increasing Visibility
Enhancing Brand Awareness
Increasing Value Over Time
Far Less Expensive Than Paid Advertising Campaigns

SEO vs SEM

If local search engine optimization is focused on optimizing websites and pages to best attract organic views, what is SEM and how does it differ? Local search engine marketing tactics mostly refer to paid advertising campaigns that receive an influx of paid traffic to a given website or landing page. In any given marketing campaign, a healthy mix of local search engine optimization and local search engine marketing tactics can be your key to unlocking a higher Google search results rank

Pay-Per-Click (PPC) Search Campaigns

A paid local search engine marketing campaign is one of the best and most effective strategies to improve your business’s Google search results rank while driving more qualified leads. Paid search engine marketing increases your website’s visibility in search results and helps you reach customers at every stage of the buying cycle.

How Does Pay-Per-Click (PPC) Work?

With each paid search campaign, our marketing experts specialize in competitive keyword bidding to improve your ads, increase your quality score (a metric used by search engines to determine your paid search ads’ quality and relevance), and increase traffic to your company landing pages.

The process for creating successful search engine campaigns generally follows this framework:

Keyword Research and Analysis
Ads Creation and Landing Page Development
Account Setup and Tracking
Campaign Launch and Monitoring
Evolution and Analysis

Tracking Search Engine Marketing Campaigns

With internet search engine marketing you can measure the results of each campaign and test your ads’ performance. With in-depth analytics and campaign statistics, you can determine what kind of ads convert the most customers for your business in terms of CTR, clicks, impressions and other metrics.