How Online Radio Advertising Can Reach a Larger Audience
If you’re looking for your message to reach a specific audience, there are many ways you can use streaming radio advertising. For example, with location-based listening, your ad will play when someone is within a certain distance from your store or business. You can also target listeners based on the music or podcast they’re listening to, which makes it easy for you to find fans of your product or service and get them excited about what you have to offer. You can even target your ad to those who listen during your business hours so that it plays when only people in your area can hear it.
The Benefits of Utilizing Streaming Audio Advertisements
- Audio Spots Across a specific or combination of music streaming services
- Target people by behavior, location, and/or demo
- Robust reporting showcasing reach, frequency, engagement, music preferences, and more
Streaming stations offer more flexibility than traditional stations. You can promote any one-time events or special deals in real time with specific ads for specific days or times, and if you have new products or services that need promotion, streaming stations make it easy for you to add additional content without having to wait until the next time an ad cycle happens.
Accessible Streaming Radio Advertisements
Streaming radio is more accessible than traditional radio. It’s available on phones, tablets, computers, and smart TVs—essentially anywhere that offers internet access. This means that listeners can tune in to your station anywhere they are. Even if a listener has already purchased a product or service from you, you have the opportunity to make them feel good about their purchase and encourage future business by reminding them about your brand whenever it’s convenient for them: at home when they’re relaxing, at work when they’re stressed out, or even in their car during long commutes.
If you’ve already taken advantage of traditional radio advertising, consider how streaming radio could build on your previous efforts.
Partnering With an Online Radio Advertising Agency
Traditional radio advertising can be effective, but it’s hard to know for sure if you’re getting the most bang for your buck. There are so many factors that go into how well your ads can perform, and some of them come down to how much you know about the medium and how effectively you can work with it.
If you need help crafting an ad that will be effective in both areas, consult a marketing professional who works with radio advertising and streaming to maximize the results from your campaign.
Streaming Radio
