Music streaming has become one of the most popular ways to consume media, and we know that listeners prefer to hear music on their terms. That means there’s an opportunity for you to reach more people with streamed radio advertising.
Radio remains an effective and efficient way to reach a large audience, and the same is true for streaming radio advertising. A main benefit of advertising on streaming platforms is that it allows you to connect with listeners based on their location, the music they’re listening to, or the podcast they’re listening to. Streamed radio has the added benefit of being able to reach listeners who might not have traditional radio service and is helpful when you want to reach multiple demographics without adding an additional advertising campaign.