Ad Specs: Quick Reference Guide

Below is a list of the most common used and accepted ad sizes. This is not a complete list of all acceptable ad sizes nor platforms. If you are wanting to use ad sizes and platforms outside of this reference guide please contact us for further guidelines and help.

Creative Specs – Standard Display Campaigns

Ad NameDimensions(WxH in pixels)**Recommended File Load SizeAnimation GuidelinesAccepted File Types
Ad Name:
Leaderboard
Dimensions(WxH in pixels):
780 x 90
**Recommended File Load Size:
50KB
Animation Guidelines:
15 sec max animation length
Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Skyscraper
Dimensions(WxH in pixels):
160 x 600
**Recommended File Load Size:
50KB
Animation Guidelines:
15 sec max animation length
Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Rectangle
Dimensions(WxH in pixels):
300 x 250
**Recommended File Load Size:
50KB
Animation Guidelines:
15 sec max animation length
Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Mobile Banner
Dimensions(WxH in pixels):
320 x 50
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Mobile Interstitial
Dimensions(WxH in pixels):
320 x 480
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML5, JPEG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

**All HTML5 and animated ad units must be accompanied with static ad backups

Creative Specs – Standard Display Campaigns – Other Available Ad Sizes

Ad NameDimensions (WxH in pixels)**Recommended File Load SizeAnimation GuidelinesAccepted File Types
Ad Name:
Large Rectangle
Dimensions (WxH in pixels):
330 x 280
**Recommended File Load Size:
50KB
Animation Guidelines:
15 sec max animation length
Accepted File Types:
HTML, JPG, GIF, PNG
Ad Name:
Half Page
Dimensions (WxH in pixels):
300 x 600
**Recommended File Load Size:
50KB
Animation Guidelines:
15 sec max animation length
Accepted File Types:
HTML, JPG, GIF, PNG
Ad Name:
Large Mobile Banner
Dimensions (WxH in pixels):
320 x 100
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML, JPG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

**All HTML5 and animated ad units must be accompanied with static ad backups

Creative Specs – Standard Mobile Campaigns

Ad NameDimensions (WxH in pixels)**Recommended File Load SizeAnimation GuidelinesAccepted File Types
Ad Name:
Rectangle
Dimensions (WxH in pixels):
300 x 250
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML, JPEG, GIF, PNG
Ad Name:
Mobile banner
Dimensions (WxH in pixels):
320 x 50
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML, JPEG, GIF, PNG
Ad Name:
Mobile Interstitial
Dimensions (WxH in pixels):
320 x 480
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML, JPEG, GIF, PNG
Ad Name:
Large Mobile Banner
Dimensions (WxH in pixels):
320 x 100
**Recommended File Load Size:
50KB
Animation Guidelines:
Static Only
Accepted File Types:
HTML, JPEG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

Creative Specs – Standard VideoCampaigns

Ad NameVideo RatioDimesions (WxH in pixels)Video LengthAccepted File Types
Ad Name:
Video Unit
Video Ratio:
Preferred aspect ratio is 16:9, 4:3 maybe accepted
Dimesions (WxH in pixels):
Video Length:
Durations should be one of the following: 6, 15, 30 seconds
Accepted File Types:
FLV, Webm, mp4
Ad Name:
Video Overlay
Video Ratio:
480 x 70
Dimesions (WxH in pixels):
50KB
Video Length:
Static Only
Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Video Companion: Rectangle
Video Ratio:
300 x 250
Dimesions (WxH in pixels):
50KB
Video Length:
15 sec max animation length
Accepted File Types:
HTML5, JPEG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

**All HTML5 and animated ad units must be accompanied with static ad backups

Creative Specs – Standard Facebook Campaigns

Ad NameDimensions (WxH in pixels)# of recommended imagesAccepted File Types
Ad Name:
Standard
Dimensions (WxH in pixels):
1200px x 628px
# of recommended images:
4-5 Images Recommended
Accepted File Types:
JPEG, PNG
Ad Name:
Carousel
Dimensions (WxH in pixels):
1080px x 1080px
# of recommended images:
1-3 Images Recommended
Accepted File Types:
JPEG, PNG

*Facebook has multiple social interactions available from post images to event images, For a complete list of ad specs for these opportunities please reach out to us or visit https://www.facebook.com/business/help/458369380926902/?helpref=fc_fnav

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