Ad Specs: Quick Reference Guide

Below is a list of the most common used and accepted ad sizes. This is not a complete list of all acceptable ad sizes nor platforms. If you are wanting to use ad sizes and platforms outside of this reference guide please contact us for further guidelines and help.

Creative Specs – Standard Display Campaigns

Ad NameDimensions(WxH in pixels)**Recommended File Load SizeAnimation GuidelinesAccepted File Types
Ad Name:
Leaderboard		Dimensions(WxH in pixels):
780 x 90		**Recommended File Load Size:
50KB		Animation Guidelines:
15 sec max animation length		Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Skyscraper		Dimensions(WxH in pixels):
160 x 600		**Recommended File Load Size:
50KB		Animation Guidelines:
15 sec max animation length		Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Rectangle		Dimensions(WxH in pixels):
300 x 250		**Recommended File Load Size:
50KB		Animation Guidelines:
15 sec max animation length		Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Mobile Banner		Dimensions(WxH in pixels):
320 x 50		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Mobile Interstitial		Dimensions(WxH in pixels):
320 x 480		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML5, JPEG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

**All HTML5 and animated ad units must be accompanied with static ad backups

Creative Specs – Standard Display Campaigns – Other Available Ad Sizes

Ad NameDimensions (WxH in pixels)**Recommended File Load SizeAnimation GuidelinesAccepted File Types
Ad Name:
Large Rectangle		Dimensions (WxH in pixels):
330 x 280		**Recommended File Load Size:
50KB		Animation Guidelines:
15 sec max animation length		Accepted File Types:
HTML, JPG, GIF, PNG
Ad Name:
Half Page		Dimensions (WxH in pixels):
300 x 600		**Recommended File Load Size:
50KB		Animation Guidelines:
15 sec max animation length		Accepted File Types:
HTML, JPG, GIF, PNG
Ad Name:
Large Mobile Banner		Dimensions (WxH in pixels):
320 x 100		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML, JPG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

**All HTML5 and animated ad units must be accompanied with static ad backups

Creative Specs – Standard Mobile Campaigns

Ad NameDimensions (WxH in pixels)**Recommended File Load SizeAnimation GuidelinesAccepted File Types
Ad Name:
Rectangle		Dimensions (WxH in pixels):
300 x 250		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML, JPEG, GIF, PNG
Ad Name:
Mobile banner		Dimensions (WxH in pixels):
320 x 50		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML, JPEG, GIF, PNG
Ad Name:
Mobile Interstitial		Dimensions (WxH in pixels):
320 x 480		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML, JPEG, GIF, PNG
Ad Name:
Large Mobile Banner		Dimensions (WxH in pixels):
320 x 100		**Recommended File Load Size:
50KB		Animation Guidelines:
Static Only		Accepted File Types:
HTML, JPEG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

Creative Specs – Standard VideoCampaigns

Ad NameVideo RatioDimesions (WxH in pixels)Video LengthAccepted File Types
Ad Name:
Video Unit		Video Ratio:
Preferred aspect ratio is 16:9, 4:3 maybe accepted		Dimesions (WxH in pixels):
Video Length:
Durations should be one of the following: 6, 15, 30 seconds		Accepted File Types:
FLV, Webm, mp4
Ad Name:
Video Overlay		Video Ratio:
480 x 70		Dimesions (WxH in pixels):
50KB		Video Length:
Static Only		Accepted File Types:
HTML5, JPEG, GIF, PNG
Ad Name:
Video Companion: Rectangle		Video Ratio:
300 x 250		Dimesions (WxH in pixels):
50KB		Video Length:
15 sec max animation length		Accepted File Types:
HTML5, JPEG, GIF, PNG

*Larger file load sizes are availble if needed although this may limit delivery on specific networks or publishers

**All HTML5 and animated ad units must be accompanied with static ad backups

Creative Specs – Standard Facebook Campaigns

Ad NameDimensions (WxH in pixels)# of recommended imagesAccepted File Types
Ad Name:
Standard		Dimensions (WxH in pixels):
1200px x 628px		# of recommended images:
4-5 Images Recommended		Accepted File Types:
JPEG, PNG
Ad Name:
Carousel		Dimensions (WxH in pixels):
1080px x 1080px		# of recommended images:
1-3 Images Recommended		Accepted File Types:
JPEG, PNG

*Facebook has multiple social interactions available from post images to event images, For a complete list of ad specs for these opportunities please reach out to us or visit https://www.facebook.com/business/help/458369380926902/?helpref=fc_fnav

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