We didn't find any errors and your message was successfully sent! Someone will be in touch with you shortly.
April 16, 2025
In today’s digital marketing landscape, understanding your audience isn’t optional — it’s everything. With consumers shifting behavior faster than ever and attention spans shrinking by the second, being able to truly know your audience is key. Taking that understanding and having the ability to make real-time, insight-driven decisions is what sets a campaign that performs apart from one that just exists.
That’s exactly where GUS RS comes in — PunchDrunk’s powerful audience intelligence platform designed to take your strategy beyond surface-level targeting and into the realm of real-time, psychographic-driven marketing, giving your campaigns the depth, accuracy, and flexibility needed to outperform the competition.
GUS RS (powered by Resonate) is a next-generation, AI-powered consumer intelligence platform that gives marketers the ability to access, activate, and apply insights from over 14,000 proprietary data points — everything from values and motivations to lifestyle habits, routines, and brand affinities.
This isn’t just another dashboard. GUS RS lets us combine large-scale behavioral data with real-time audience signals, allowing your campaigns to reach the right people, with the right message, at the right time.
1. Comprehensive Consumer Data
GUS provides a 360° view of today’s consumers. We’re not just talking age and income — we’re talking values, motivations, hobbies, purchase behavior, and media habits. It’s the kind of depth that turns generic targeting into real connection.
2. AI-Driven Insights
Machine learning powers the platform’s ability to identify patterns and behaviors you won’t find in traditional analytics. Think: smarter segmentation, stronger creative alignment, and messaging that hits exactly where it matters.
3. First-Party Data Enrichment
Already have your own customer data? Great. GUS can integrate and enrich your first-party data to unlock even more precise audience profiles — leading to better personalization, improved engagement, and stronger ROI.
4. Custom Audience Creation
Use GUS to build audiences based on behaviors, not just broad demos or outdated lists. Whether you’re running an awareness campaign or pushing toward conversions, you can reach the right people at the right time with the right message based on segments that evolve with your goals.
5. CTV & Streaming Audience Insights
For media and entertainment brands, GUS includes Connected TV insights — helping you understand streaming behaviors, optimize media buying, and better align content to viewer interests.
Consumer data is aging out faster than ever. Trends shift daily. Platforms change monthly. And algorithms shift on a dime without notice, if your audience intelligence can’t keep up, your strategy suffers.
That’s why we use GUS RS—to keep ourselves and our clients ahead of the curve. With real-time, continuously updated insights, we’re able to make smarter, faster, and more relevant decisions at every stage of the campaign.
At PunchDrunk, GUS RS is helping brands:
– Enhance personalization across every channel
– Improve campaign performance and return on ad spend
– Uncover new, high-value audience opportunities
– Build stronger, longer-lasting customer relationships based on shared values
Whether you’re in B2B marketing or working in industries like tourism, healthcare, or retail, GUS RS can help you connect with your audience in a more meaningful and measurable way.
For example, in recent campaigns we’ve used GUS to:
– Identify overlooked audience segments that converted 2x better
– Align creativemessaging with real-time values to lift engagement
– Personalized remarketing campaigns based on behavior and values – not assumptions
If you’re tired of broad targeting, outdated personas, or audience assumptions that don’t deliver, GUS RS is the strategic advantage you didn’t know you needed.
Ready to upgrade your strategy? Let’s talk about how PunchDrunk + GUS RS can help you level up your audience game.
