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December 6, 2024
PunchDrunk Digital is thrilled to welcome our newest teammate, ROGER. Roger is more than just a fun-loving mascot—he’s a reminder that hard work and fun go hand in hand.
Roger embodies the Forward Progress mentality that has helped PunchDrunk and our clients reach new heights. (Want to know more about Forward Progress? Check out our blog here. FORWARD PROGRESS)
But why the name “Roger”? The answer takes us back to the thrilling early days of aviation, when pilots raced across open skies with nothing but their wits and the hum of their engines, and maybe a lucky strike or two hanging out from their lips.
In aviation’s early days, pilots relied on Morse code, where the letter “R” meant “message received.” But as radios revolutionized communication, new challenges emerged: static interference made “R” hard to distinguish, and as global aviation expanded, so did the need for universal terms.
Thus, ROGER was born—a word that transcended static and language barriers. It became shorthand for “Received Order Given Expect Results.” Pilots used it to confirm they understood instructions and were ready to act. Over time, “Roger” became a universal symbol of clarity, action, and trust across industries.
At PunchDrunk Digital, Roger isn’t just a mascot; he’s a mission statement. His name reminds us that every interaction—whether with a client, team member, or leader—requires clarity, action, and results.
Received Order Given: We hear you. When clients share their needs or goals, we acknowledge, internalize, and take action immediately.
Expect Results: We don’t just act—we deliver. Our campaigns are designed to achieve measurable outcomes with actionable insights, keeping clients informed and their businesses thriving.
Much like a pilot’s pre-flight checklist, our approach is precise, methodical, and urgent. We believe communication is the heartbeat of campaign success, and Roger ensures we stay focused, aligned, and always on course.
Just as clarity and brevity are critical in high-stakes aviation, they’re equally vital in marketing. Without strong communication—internally and with clients—campaigns risk crashing before they take off.
At PunchDrunk, failure is not an option. Roger represents our commitment to proactive communication, ensuring every campaign stays on track and delivers results. He’s here to remind us to keep our eyes on the horizon and our trajectory toward the stars.
Roger invites you to come fly with PunchDrunk Digital and experience results-driven campaigns that take your business to new heights.
