QR Codes & OTT – Tips and Tricks For Success

May 17, 2022


Our lives are becoming more digitally oriented by the day. Smartphones are now a common sight, and we use them for everything from keeping in touch with friends and family to managing our finances.

It’s no surprise that marketers are looking for ways to reach consumers through their mobile devices.

If you’ve been paying attention to marketing trends over the past few years, you’ve probably noticed an increase in the use of QR codes.

Read on to learn more about successfully using QR codes. 

What Are QR Codes & OTT?

QR codes are those black and white squares that look like a cross between a barcode and a checkerboard. They can be found on everything from product packaging to billboards.

Over-the-top media service (OTT) is a video streaming service that allows users to watch TV shows and movies on their smartphones, tablets, or computers.

It is becoming increasingly popular as it offers a cheaper and more convenient alternative to traditional cable TV.

Companies can use QR codes to direct customers to an OTT page where they can watch trailers or even episodes of their favorite TV shows.

This is an excellent way for companies to promote their OTT content and reach a wider audience. By using QR codes, marketers can provide consumers with immediate access to more information about their product or service. Marketers can also reach consumers with targeted, engaging content that they can watch on their schedule.

If you’re looking for a way to reach more consumers on their mobile devices through QR codes and OTT, this article will give you all the information you need.

We’ll also provide some marketing tips for promoting your business!

How to Use QR Codes & OTT for Successful Marketing

While QR codes may seem like new technology, they have been around for over 20 years

Initially created for the automotive industry in Japan, QR codes are now used in various industries, including marketing.

QR codes can be a great marketing tool for businesses of all sizes. When used correctly, QR codes can help companies reach a wider audience, promote their products or services, and track data.

To use QR codes for marketing, you will need to create a QR code that links to your desired destination. You can do this with a free online QR code generator.

Once you have created your QR code, you can print it on flyers, business cards, or other marketing materials. You can also display it on your website or social media page.

When customers scan your QR code, it will take them to your desired destination.

Ensure that your QR code leads to a landing page optimized for conversion and mobile-friendly. The page should be clear and concise, load quickly, and contain a solid call to action.

There are several ways that businesses can use OTT for marketing purposes.

One is to create their own OTT service, which can showcase your company’s products and services or provide exclusive content to loyal customers.

Another option is to partner with an existing OTT service and use their platform to reach a wider audience with your marketing message.

You could also sponsor specific content on an OTT service or place commercials in the service.

In recent years, QR codes and OTT have been used for marketing Connected TV.

By scanning a QR code with a smartphone, viewers can be taken to a website or app that provides more information about the show or movie they are watching.

OTT services like Netflix and Hulu have used this technology to significant effect, providing viewers a way to learn more about the content they are watching and potentially sign up for a subscription.

This has been a great way to market Connected TV and increase its reach.

The Benefits of OTT & QR Code Marketing

There’s no denying that QR codes are becoming more and more popular. And there’s a good reason for that – they’re a potent marketing tool.

QR codes are a great way to make your marketing more interactive. Instead of just passively consuming information, QR codes give people the opportunity to engage with your brand actively.

They make it easy to track who’s interacting with your marketing and how. This valuable data can help you fine-tune your marketing strategy and make sure you’re reaching your target audience.

QR codes are also a very cost-effective marketing tool. They’re quick and easy to create, and there’s no limit to how many you can use.

Finally, QR codes are easy for people to use – all they need is a smartphone and a QR code reader app (in most cases, the camera app has this feature built-in).

And with more people using smartphones, it’s likely that your target audience is already equipped to use QR codes.

One key benefit of OTT is that it allows marketers to target specific audiences with laser precision. 

OTT platforms provide an immersive experience that can engage viewers and encourage them to take action.

OTT marketing can also be significantly cheaper than traditional marketing channels and can reach a wider audience.

If you’re looking for a new and innovative way to market your business, QR codes and OTT are great options. With their many benefits, they’re sure to help you take your marketing to the next level.

The Future of QR Codes & OTT

There’s no doubt that QR codes have become an integral part of marketing campaigns for small businesses and large enterprises alike.

Their ability to connect offline and online worlds makes them an ideal tool for driving engagement and sales.

OTT and QR code marketing are here to stay, and it’s only going to become more critical in the future.

As more and more people consume media online, companies will need to find ways to reach them where they are, and you will be ahead of the curve!

Have more questions about setting up QR Codes for your business? Get in contact with us today!