Category: Inside the Ring

INFOGRAPHIC: A History of Pay Per Click

5 Easy Ways To Build Online Awareness For Your Brand

Most brands spend millions on TV ads, billboards, and other traditional media to build awareness. But you don’t need this expensive, standard marketing model. You already have the channel of social media to create online awareness easily. Social media isn’t just about posting pictures of your weekend. It’s also about sharing content that is engaging, […]

Understanding Google My Business: Everything You Need to Know

Let’s say you own a sushi restaurant in Orange County, California, and you are ready to welcome new customers. Would you target your market to the whole United States? No, because a sushi lover from New York is less likely to drive to California for your restaurant. However, if you gear your marketing toward people […]

What Business Owners Need To Know About Digital Marketing

  Having the best product or service in the market is the first step towards business growth. You can attract and keep customers when you’re selling innovative and high-quality products or services. But how will you let the world know that you have a product in the market? You advertise them. Before the internet, businesses […]

What’s It Like To Work In Digital Marketing

  What’s It Like To Work In Digital Marketing? Every now and then PunchDrunk Digital receives an email from a college student working their way through an advertising or marketing degree. These emails usually contain a list of questions their professor has assigned them with the intention of reaching out to advertising agencies for answers. […]

Managing Up: Two Marketing Moms Podcast

PunchDrunk Digital wants to give a big shout-out to one of our advertising agencies who have an incredible podcast titled “Two Marketing Moms”.  These two women have over 50+ years of marketing experience and listeners can learn about the struggles, the fails, and the wins while they balance being a boss, homelife, and being a […]

4 Tips to Make Your Landing Page Shine

Are you struggling to convert web traffic into paying customers? Even though your website may be optimized for mobile and well-designed, it may not be convincing people to leave their contact information or make a purchase. This is where landing pages come in. Landing pages are uniquely crafted in order to make a sale. Through […]

Best Digital Marketing Agency in Alabama

PunchDrunk Digital is proud to announce winning the Technology Innovator Award for Best Digital Marketing Agency in 2020. PunchDrunk Digital was chosen among over 75 different advertising agency applicants for their commitment to ad tech growth and implementation of advanced tracking software that allowed the enhancement of digital data collection and campaign optimization. “We are […]

10 Beneficial Content Marketing Tools

Content marketing is essential for your business. It is the number one way businesses attract more traffic to their site. Did you know that website traffic is highest for those leading in the content marketing game? Content marketing is important for your overall growth, social media strategy, and search engine optimization. With so much opportunity for content marketing, how […]

What Is Google Tag Manager and How to Add Tracking Pixels to It?

Americans are exposed to an average of 6,000 advertisements every single day. Does that make you wonder how your brand marketing will be able to make a splash? You aren’t alone in your worry at the over-saturation of digital ads consumers experience daily. The good news is that there are ways to make your marketing tactics speak […]

What Is Content Marketing and Why Is It Important?

Content Marketing is one of those phrases that many would argue has been overused in recent times. Any business owner needs to understand what it is and why it matters. This guide will help you learn about content marketing and explain why the tactic should be part of your strategy. What is Content Marketing? Content […]

Top 9 Tracking Pixels to Add to Your Website

Have you ever wanted to follow your website visitors after they leave your site? Or to tailor your Facebook ads so they target your ideal customer, every time? How about tracking your visitors’ activity so you can see what links they click on, and what parts of your site they spend the most time on? If this sounds […]

What Is Demographic Targeting and Why Should You Be Using It?

Alright, let’s talk statistics. Time and time again, research has found that 20% of new businesses fail in the first year, 45% are toast after five years, and 65% are out of the game after ten years. Why does this happen? We all know that in order to thrive, you need to make money, which means that […]

Google Ads Vs. Next Gen BT

In this article, we will highlight a few of the key differences between Next Generation Behavioral Targeting (Next Gen BT) and Google’s digital display platform known as Google Ads. Where Your Ads Appear – Delivery Google ads by the very nature of their name, only appear within Google’s network and though this is an extremely […]

Faster Than Light: How Page Load Speed Impacts Your SEO

The internet has more than 5 billion users. That means more than half of the world’s population uses the internet daily. Without a doubt, the internet is the undisputed champion for reaching more potential customers. That is why companies work hard to get their websites up and running. But a lot more is involved when entering the […]

4 Reasons PunchDrunk Digital Won as One of the Best Digital Marketing Agencies

Guess who made it to Expertise’s top ten best digital marketing agencies for this year? Yep — yours truly, PunchDrunk. Expertise, the famous California-based market research agency, conducted a thorough review of the 20 best digital marketing agencies in the US, and selected its winning ten. And we were among them! Cue huge cheers from across […]

A KnockOut! The Secret to Using PPC Ads to Win

Compared to SEO, PPC produces traffic through paid advertising. That doesn’t make it better or worse than SEO, it just offers a different strategy to find your core market. PPC is different because you can market to a wider audience. You can market to more people who may find your website through an organic search. But what […]

Understanding Ad Discrepancies: 5 Things You Must Know

    Any time your ads are hit with discrepancies, it’s usually because of mismatched data between the publisher and advertiser. But, unfortunately, the issue can run even deeper than that. Measuring the number of impressions is more complicated than just using a formula to collect your data. It takes several different factors like website […]

The Anatomy of A Digital Advertising Agency

Digital marketing is everywhere these days. From popular social media accounts to sponsored ads on search engine results pages, there’s hardly anything you can do online without seeing some form of advertisement. That said, as a business, if you’re not taking advantage of this shift in the marketing industry, you’re missing out on a majority […]

Digital Strategy: Next Gen BT

Next Generation Behavioral Targeting (Next Gen BT) Show ads to consumers when they’re most likely to convert with PunchDrunk’s Next Generation Behavioral Targeting. Traditional behavioral marketing involves scraping web-use data, analyzing it, and making predictions based on previous purchases. Although it gives businesses more to work with than no information at all, the process isn’t […]