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Introduction: The clock is ticking, and the deadline for the GA4 transition is fast approaching. If you haven’t started preparing for the shift from Universal Analytics (UA) to Google Analytics 4 (GA4), now is the time to act. Migrating your website to GA4 is crucial as UA will cease reporting data after the deadline. This […]
Introduction Search engine optimization (SEO) is a constantly changing environment, and one of the most significant aspects of SEO continues to be backlinks. However, the value and role of backlinks have shifted over time. While they were once an indispensable part of SEO, their significance has waned due to changes in search engine algorithms, especially […]
I recently have started riding a motorcycle (please don’t tell my mom). And as a new rider I am being inundated with all new web content to read and enjoy, from best helmets to worst crashes to the inevitable Harley vs. Indian feud. One article that recently caught my attention was discussing lane splitting, the […]
If you’re a digital marketer or a business owner who markets in the digital space, then you are surely familiar with Google Analytics. In fact, it’s probably one of your go-to tools when analyzing your website’s traffic and helping to identify trends in how users engage with your website. But, did you know that a big […]
Most brands spend millions on TV ads, billboards, and other traditional media to build awareness. But you don’t need this expensive, standard marketing model. You already have the channel of social media to create online awareness easily. Social media isn’t just about posting pictures of your weekend. It’s also about sharing content that is engaging, […]
Let’s say you own a sushi restaurant in Orange County, California, and you are ready to welcome new customers. Would you target your market to the whole United States? No, because a sushi lover from New York is less likely to drive to California for your restaurant. However, if you gear your marketing toward people […]
Having the best product or service in the market is the first step towards business growth. You can attract and keep customers when you’re selling innovative and high-quality products or services. But how will you let the world know that you have a product in the market? You advertise them. Before the internet, businesses […]
What’s It Like To Work In Digital Marketing? Every now and then PunchDrunk Digital receives an email from a college student working their way through an advertising or marketing degree. These emails usually contain a list of questions their professor has assigned them with the intention of reaching out to advertising agencies for answers. […]
PunchDrunk Digital wants to give a big shout-out to one of our advertising agencies who have an incredible podcast titled “Two Marketing Moms”. These two women have over 50+ years of marketing experience and listeners can learn about the struggles, the fails, and the wins while they balance being a boss, homelife, and being a […]
Are you struggling to convert web traffic into paying customers? Even though your website may be optimized for mobile and well-designed, it may not be convincing people to leave their contact information or make a purchase. This is where landing pages come in. Landing pages are uniquely crafted in order to make a sale. Through […]
PunchDrunk Digital is proud to announce winning the Technology Innovator Award for Best Digital Marketing Agency in 2020. PunchDrunk Digital was chosen among over 75 different advertising agency applicants for their commitment to ad tech growth and implementation of advanced tracking software that allowed the enhancement of digital data collection and campaign optimization. “We are […]
Content marketing is essential for your business. It is the number one way businesses attract more traffic to their site. Did you know that website traffic is highest for those leading in the content marketing game? Content marketing is important for your overall growth, social media strategy, and search engine optimization. With so much opportunity for content marketing, how […]
Americans are exposed to an average of 6,000 advertisements every single day. Does that make you wonder how your brand marketing will be able to make a splash? You aren’t alone in your worry at the over-saturation of digital ads consumers experience daily. The good news is that there are ways to make your marketing tactics speak […]
Content Marketing is one of those phrases that many would argue has been overused in recent times. Any business owner needs to understand what it is and why it matters. This guide will help you learn about content marketing and explain why the tactic should be part of your strategy. What is Content Marketing? Content […]
Have you ever wanted to follow your website visitors after they leave your site? Or to tailor your Facebook ads so they target your ideal customer, every time? How about tracking your visitors’ activity so you can see what links they click on, and what parts of your site they spend the most time on? If this sounds […]
Alright, let’s talk statistics. Time and time again, research has found that 20% of new businesses fail in the first year, 45% are toast after five years, and 65% are out of the game after ten years. Why does this happen? We all know that in order to thrive, you need to make money, which means that […]
In this article, we will highlight a few of the key differences between Next Generation Behavioral Targeting (Next Gen BT) and Google’s digital display platform known as Google Ads. Where Your Ads Appear – Delivery Google ads by the very nature of their name, only appear within Google’s network and though this is an extremely […]
The internet has more than 5 billion users. That means more than half of the world’s population uses the internet daily. Without a doubt, the internet is the undisputed champion for reaching more potential customers. That is why companies work hard to get their websites up and running. But a lot more is involved when entering the […]
Guess who made it to Expertise’s top ten best digital marketing agencies for this year? Yep — yours truly, PunchDrunk. Expertise, the famous California-based market research agency, conducted a thorough review of the 20 best digital marketing agencies in the US, and selected its winning ten. And we were among them! Cue huge cheers from across […]
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